Leaflet distribution is has finally caught up with the 21st century.
In the digital world of marketing, the landscape is constantly changing and evolving to keep up with the constant changes to the ways customers interact with businesses online. From using social media to target ads, to pay per click campaigns on Google and across a variety of networks. With the advent of analytics and website trackers it has become pretty simple to track where your customers are coming from, which advertising is working and which is wasting your budget.
Leaflet distribution is a tried and tested marketing strategy, unfortunately most leaflet campaigns are badly implemented. Bad management normally means you have no methods in place to track the delivery or monitor the response. This leaves you in the dark when it comes to tracking sales and valuing the worth of your campaign.
At Delivery Glasgow we have systems in place to track your delivery by GPS. This allows you to build a database of areas you have delivered and keep track of the frequency. Getting the frequency wrong is a mistake most marketing departments make when it comes to leaflet distribution. The most effective campaigns delivery on a regular basis to the same areas. every 6 – 8 weeks wees the best response to leaflet delivery. It makes sense when you analyse the figures. On your first delivery there will be a portion of customers who respond on the first delivery, some customers are more likely to respond when your company has become more familiar so may act on the second or third campaign. All the while you are building up the familiarity with your company brand and reaching customers who may not have seen the preceding leaflets.